Research and innovation
Researching story and its connection to business
The impact of story in business is the connection of people and meaning. It’s about identification and sharing of ideas and the alignment of thinking in pursuit of change and growth. Our research practice seeks to answer important questions in the fields of communications and marketing and contribute to the evolution of business.
Creative Skills Training Council (CSTC) Asia Pacific and Australia
With Ralph Kerle, PhD (named one of IBM’s top creative people in the world), Scott Cressman co-founded the CSTC, a global academic and business network of over 350 members, to explore creativity in all of it’s dimensions and potential. The Creative Skills Training Council is a leading international collective on creativity from art to design. Membership ranges from academics to leading business thinkers.
Management Innovation Index (MIX)
Scott is also founding partner of the MIX enabling companies to train, track and measure innovation in the workplace. The Management Innovation Index is a unique big data analytic, that models an organization’s creativity, using metrics based on the theories of organizational economics, enabling business leaders and senior managers to make informed decisions around its strategic innovation, the driver of growth and value in an organization. Parterships include Blue Ocean Strategies, Deloitte and IBM.
The Innovation Ecology
The Innovation Ecology is a digital environment that enables organizations to track and evaluate ideas through to product innovation. This tool encourages the creation, collection and categorization of a high volume of thinking and then enables self evaluation and discussion to identify the best ideas and move them through an evaluation and perfecting process.
DAIS Centre for Design Thinking
The DAIS Centre for Design Thinking is a research centre at the Alberta College of Art and Design. It’s mission is to solve complex problems impacting Western Canada business and society. Under the direction of Scott Cressman the centre addresses issues through a dynamic team of faculty, researchers, students and subject area specialists who challenge conventional thinking and bringing together a diversity of perspectives and expertise. DAIS employs design thinking methodologies as a primary enabler of positive change. We offer a range of products, services and models to address social, economic, environmental and cultural issues by tapping into the fresh insights, approaches and methodologies that thrive at ACAD.