Business Planning Canvases

Coming soon.

Strategic planning and analysis are essential components of any organization’s journey toward success and growth. To navigate the complex and dynamic business landscape effectively, businesses and decision-makers often employ a variety of strategic canvases and frameworks. These tools provide a structured approach to understanding, assessing, and developing different aspects of an organization’s strategy.

In this comprehensive list, we have compiled a diverse set of strategic canvases, each designed to address specific facets of strategic planning and execution. These canvases range from visualizing business models and customer journeys to assessing competitive forces and conducting risk analyses. By utilizing these canvases, organizations can gain valuable insights, make informed decisions, and ultimately craft strategies that are well-informed, adaptable, and aligned with their goals and objectives.

Whether you are exploring new market opportunities, seeking to enhance customer experiences, or managing organizational change, these strategic canvases offer a valuable toolkit to help you navigate the complexities of modern business. Each canvas is a unique lens through which you can examine critical elements of your strategy, enabling you to create more robust and effective strategic plans.

So, dive into this list, explore the canvases that resonate most with your organization’s needs and contact me to learn how Expericent can help to propel your business towards sustainable success.


    • Business Model Canvas: Used to visualize and design the key components of a business model, including customer segments, value propositions, channels, revenue streams, and more.
    • Value Proposition Canvas: Focuses specifically on understanding customer needs, pains, and gains to create a compelling value proposition.
    • Blue Ocean Strategy Canvas: Helps identify and visualize opportunities for creating uncontested market space by differentiating your offering from competitors.
    • Customer Journey Map: Maps the customer’s interactions and experiences with a product or service throughout their entire journey, from awareness to purchase and beyond.
    • SWOT Analysis: Examines an organization’s strengths, weaknesses, opportunities, and threats to formulate a strategic plan.
    • PESTEL Analysis: Evaluates the political, economic, social, technological, environmental, and legal factors that can impact an organization’s strategy.
    • Porter’s 5 Forces Analysis: A strategic framework developed by Michael Porter to assess the competitive forces within an industry.
    • Ansoff Matrix: Provides a framework for considering growth strategies, including market penetration, market development, product development, and diversification.
    • Balanced Scorecard: Measures organizational performance against multiple dimensions, including financial, customer, internal processes, and learning and growth.
    • Scenario Planning: Helps organizations anticipate and prepare for different future scenarios by considering various possible outcomes and their implications.
    • Risk Assessment Matrix: Identifies, assesses, and prioritizes risks that could impact the organization’s strategic objectives.
    • Product-Market Fit Canvas: Focuses on aligning your product or service with the target market’s needs and preferences.
    • Innovation Ambition Matrix: Helps categorize and prioritize innovation projects based on their potential impact and feasibility.
    • Change Management Canvas: Assists in planning and executing organizational change initiatives by identifying stakeholders, communication plans, and mitigation strategies.
    • Culture Canvas: Analyzes and visualizes an organization’s culture, including its values, beliefs, and behaviors.
    • Digital Transformation Canvas: Helps organizations plan and execute digital transformation initiatives by addressing technology, processes, and cultural aspects.
    • Brand Strategy Canvas: Focuses on developing and visualizing the key elements of a brand strategy, including brand identity, positioning, and communication.
    • Marketing Mix (4Ps or 7Ps): Evaluates and adjusts product, price, place, and promotion strategies to meet customer needs and business objectives.
    • Strategic Planning Canvas: A customizable canvas that organizations can use to structure and document their strategic planning process.
    • Ecosystem Mapping Canvas: Visualizes the key players, relationships, and dependencies within an ecosystem to identify partnership and growth opportunities.