Canada Energy Regulator

Reposition and rebrand a federal government department for greater transparency and improved reputation management with Canadians, first nations and industries.

This project required extensive internal and external consultation to determine how best to position the new CER with its many and diverse stakeholders and audiences.


  • Planning
  • Consultation
  • Brand workshops
  • Brand strategy
  • Communication strategy
  • Advising of external creative agency
  • Creative direction

The CER launched in September 2018 with a new brand strategy, communication plan and visual story that connects energy in all of its forms with Canadians and continually shaping the story of Canada’s commitment to safety in all aspects of energy development and the regulatory process.