Pfizer

Prevnar® Vaccination Monitor

Problem

Help parents to track and be reminded about their children’s vaccination program through a website that pushed information, reminders and helpful parenting advice to site registrants.

Responsibilities

• Project management
• Creative direction
• Discovery/public input
• Wireframing
• Design
• Development team management

Results

Over 32,000 parents registered through the website, created profiles for their children and engaged with Pfizer on Prevnar.