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Pfizer
Prevnar® Vaccination Monitor
Problem
Help parents to track and be reminded about their children’s vaccination program through a website that pushed information, reminders and helpful parenting advice to site registrants.
Responsibilities
- Project management
- Creative direction
- Discovery/public input
- Wireframing
- Design
- Development team management
Results
Over 32,000 parents registered through the website, created profiles for their children and engaged with Pfizer on Prevnar.