Hockey Calgary

Problem

Respect in youth sports is an important consideration in player development and life skill building. This awareness campaign aligned with the Respect in Sports movement to not only hold players accountable for their behaviour on the ice but to also engage parents and coaches in the opportunity to make the whole game better.

Responsibilities 

• Creative direction
• Posters
• Digital advertising
• Busboards
• Digital screens
• In-arena stickers
• Standup banners
• Whistleblower tool