Mastrius
![Screen Shot 2023-12-03 at 1.02.47 PM](https://expericent.com/wp-content/uploads/2018/02/Screen-Shot-2023-12-03-at-1.02.47-PM.jpg)
![Screen Shot 2023-12-03 at 1.32.00 PM](https://expericent.com/wp-content/uploads/2018/02/Screen-Shot-2023-12-03-at-1.32.00-PM.jpg)
In 2020 I was approached by Levelling Up, an innovative online art mentorship community in search of help to rebrand and differentiate the company in a competitive online arts education sector. I took this on as a pro bono project because I believe in the power of the arts in its ability to transform people, culture and society. It was no small task but I enjoyed working with the Levelling Up team to reposition the company and to help them evolve their offering and story.
Responsibilities
- Project management
- Brand definition, strategy and articulation
- Creative direction and graphic design
- Educational advisor
- Brand launch video and post
Results
Mastrius launched in 2022 and has since experienced massive growth in its complement of master artist mentors and community of artists. Mastrius is TOP 5 in the Startup TNT Calgary Investment Summit. Mastrius now has over 220 mentors, has conducted over 2,100 training sessions and is active in 34 countries.
![Screen Shot 2023-12-03 at 1.10.31 PM](https://expericent.com/wp-content/uploads/2018/02/Screen-Shot-2023-12-03-at-1.10.31-PM.jpg)