I work in four areas: Strategic Planning, Branding, Marketing Communication, and Design ensuring that brands thrive in their ecosystem of opportunity.

I begin by listening + understanding to get us to the starting line.

Unlock your purpose.

Discover your company’s deeper reason for being and plan its potential. Start a journey of purpose-driven success today with people at the core of your opportunity.

Ignite team creativity.

Empower your team to think creatively and solve strategic challenges. Give them the permission they need to create innovative solutions that drive engagement and growth.

Create more mindshare.

Establish brand salience and occupy a prominent place in your audience’s minds. Foster emotional connections and brand affinity that lead to enduring success.

Humanize your brand.

Embrace the power of human connection in your branding. Let us guide you in becoming a more human brand and building a reputation that inspires and engages. 

Share your need, challenge or idea. Contact Scott Cressman at (403) 613-3142

New Planning Canvases

Coming soon

I have written and designed a collection of 20 Planning Canvases designed to empower entrepreneurs, organizations, and decision-makers like you.

Unlock the potential of your business ideas and strategies with our versatile canvases, each tailored to address specific aspects of strategic planning. Whether you’re fine-tuning your marketing approach, assessing market viability, or optimizing your operations, Expericent’s Business Planning Canvases will move you in a positive direction.

  • Explore the Possibilities: Delve into our extensive library of Business Planning Canvases, each crafted to facilitate strategic clarity and informed decision-making.
  • Customize to Your Needs: Adapt the canvases to your unique business challenges and opportunities.
  • Boost Efficiency: Streamline your planning processes and save valuable time with our user-friendly, ready-to-use templates.
  • Stay Agile: Keep your strategies responsive and adaptable to evolving market dynamics and customer preferences.
  • Drive Results: Implement data-driven strategies that lead to growth, profitability, and long-term success.

Embrace the power of structured strategic planning with Expericent’s Business Planning Canvases.

Transform the way your organization tells its story using 100 Stories

Strategic storytelling is the starting point for changing the way your company communicates. We believe that you need to connect with people on an emotional level before you can effectively communicate with them. If you think of your people and your company as being storytellers then you’re less likely to rely on status quo communications that your audience may not necessarily care about. The 100 Stories Workshop identifies what makes you unique and focuses on what your audience is most interested in.

Let’s connect.