About me

Scott Cressman is Expericent Strategies. He works with organizations to explore how they can connect in news ways with a focus on internal capacity building, positive impact and developing value with customers in better ways.

Scott’s passion is people connected brands. The preferences and choices people make and ultimately the beliefs and behaviors shaped with them directly impacts brand reputation. I consider the many capacities people have to care about and embrace your organization and work to enable connected experiences internally and externally that lead to better productivity, brand performance and profitability.

Recent speaking engagements

  • National Judicial Institute (NJI):
    2023 – Court of King’s Bench of Alberta Brand Strategy
    2019 – Strategic planning in the Court
  • CPHR – Planning for New Workforce Realities With Data and Analytics, 2022
  • Women in Supply Chain Association, 2021
  • Creative Mornings – Wonder, 2019
  • National Energy Board of Canada, 2019
  • Southern Alberta Institute of Technology, 2018
  • International Association of Design Research Societies (IADRS) 2017: Presentation of Research Paper: Applying Design Thinking for Business Model Innovation for Nonprofit Organizations, Cincinnati
  • CICan Conference 2017: How Design Thinking Succeeds, Ottawa
  • Bell Media: The Power of Visual Communications, Bell Centre, Calgary, 2017
  • ATB Business Innovators Series, 2017
  • Association of Independent Colleges of Art and Design (AICAD): Case Study on Public Design, Sarasota, 2017

Career experience with great organizations

I have been fortunate to work on some pretty incredible projects with forward thinking companies through my corporate and agency-side experience. Each client and project has enabled my growth as a strategic thinker and creative. Expericent brings all of that into play as foundation for new challenges I undertake.