Scott Cressman


Hi, I’m Scott Cressman. Expericent Strategies is my strategic and creative practice. My work spans a spectrum of client opportunities through a perfect balance of strategic, creative and analytical abilities as demonstrated in the Work section of this website.

My passion is people-connected brands. I work with organizations to explore how they can connect in new ways with a focus on internal culture building, positive impact and developing value with their audiences in better ways.

People’s preferences, choices, what they believe about you, and more rarely, brand advocacy, matter. It all impacts your reputation which is brand. I consider the many capacities people have to care about and embrace your organization and work to enable connected experiences internally and externally that lead to better productivity, brand performance and profitability.

At the end of the day, I’m super easy to work or partner with. After all, it’s about people whether you are in front of an opportunity and working behind the scenes to advance better brands.

Industry roles

  • National Director, Digital Communications, NATIONAL Public Relations
  • Director, Integrated Strategy, V Strategies
  • Director, Strategic Communications, LPi Group
  • Creative Director, Cohn + Wolfe Canada
  • Creative Director, Park Digital
  • Creative Director, University of Calgary
  • Creative Director, Getty Images
  • Director of Product Design, Gettyworks
  • Senior Consultant – Strategic Planning and Communications, Court of King’s Bench of Alberta
  • Senior Consultant – Strategic Brand and Content Marketing, Alberta Cancer Prevention Legacy Fund
  • Art Director – Adobe, Inc.
  • Art Director – Western International Communications (Global Television)


Post-secondary teaching

  • Chair, School of Communication Design, Alberta University of the Arts (AUArts), Calgary

  • Permanent Faculty, School of Communication Design, Alberta University of the Arts (AUArts), Calgary

  • Sessional Faculty – Web and Social Mediated Communications, Centre for Communication Studies, Mount Royal University, Calgary


Industry awards

  • The Council for Advancement and Support of Education (CASE) District 8 – University of Calgary Rebrand, Cumming School of Medicine Marketing and Greatest Show Above Earth
  • Canadian Public Relations Society (CPRS) – Silver Leaf Award of Excellence
  • International Association of Business Communicators (IABC) – Gold
  • Direct Marketing Association (DMA) – Gold and Silver
  • CANPRO Awards – Broadcast Promotion, Broadcast Design Awards
    CANPRO was an annual Canadian broadcast promotion and design award
  • PROMAX Global Excellence Awards – Broadcast Design
    Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media. 
  • Broadcast Design International Awards (BDI) – Silver


Speaking engagements

  • National Judicial Institute (NJI):
    2023 – Court of King’s Bench of Alberta Brand Strategy
    2019 – Strategic planning in the Court
  • CPHR – Planning for New Workforce Realities With Data and Analytics, 2022
  • Women in Supply Chain Association, 2021
  • Creative Mornings – Wonder, 2019
  • National Energy Board of Canada, 2019
  • Southern Alberta Institute of Technology, 2018
  • International Association of Design Research Societies (IADRS) 2017: Presentation of Research Paper: Applying Design Thinking for Business Model Innovation for Nonprofit Organizations, Cincinnati
  • CICan Conference 2017: How Design Thinking Succeeds, Ottawa
  • Bell Media: The Power of Visual Communications, Bell Centre, Calgary, 2017
  • ATB Business Innovators Series, 2017
  • Association of Independent Colleges of Art and Design (AICAD): Case Study on Public Design, Sarasota, 2017

Podcast episodes

Creative practice presentation

Creative Mornings is a free monthly breakfast lecture series designed for creative communities. Tina Roth-Eisenberg founded the lecture series in Brooklyn, New York as an ongoing, accessible event for New York’s creative community. I was approached by the Calgary chapter and asked to pick one word to present about. I chose Wonder…the rest is history.

Career experience with some great organizations

I have been fortunate to work on some pretty incredible projects with forward-thinking companies through my corporate and agency-side experience. Each company, client and project has enabled my growth as a strategic thinker and creative. I bring all of that into play as the foundation for new challenges I undertake.