Evrnu and NuCycl
Evrnu is a Seattle-based advanced material innovation company, reshaping resource utilization and reducing the negative environmental impacts of the textile industry. From infrastructure changes to revolutionary material, their technology solutions aim to transform the manufacturing system’s obvious and underlying environmental flaws.
Evrnu is known for its work in the field of sustainable fashion and textiles. They have developed a proprietary technology called “NuCycl,” which is designed to transform old clothing and textiles into new, high-quality fibres. This recycling process helps reduce the environmental impact of the fashion industry by diverting textile waste from landfills and reducing the need for virgin materials.
Evrnu’s approach aligns with the principles of the circular economy, which aims to reduce waste and extend the life cycle of products and materials. By recycling textiles and turning them into new, usable materials, Evrnu contributes to the sustainability of the fashion industry.
Problem
As a mid-stage start-up technology company, Evrnu needed support in developing and managing its brand to engage investors in supporting growth and the development of test facilities for its fibre products.
Responsibilities
After having a positive first meeting with Stacy Flynn, CEO, I was put on the task of brand building and supporting investor relations. My responsibilities included:
- Guidance and concepting on communications about a new fibre product with the potential to change the world
- Advising marketing communications team on branding
- Creative collaboration and design
- Social media marketing
- Marketing integrations – CRM, Zapier, MailChimp, GA
- Video and content creation