Toughnecks Recruitment Brand
Awards: CPRS and IABC
Differentiate Precision Drilling roughnecks as a new breed of driller to turn a poor reputation into something more powerful for the company and the drilling industry at large. Drive recruitment of 2,500 people in 2 months.
- Project management
- Creative direction
- Implementation for web, advertising and outdoor media
The Toughnecks program successfully generated over 4,300 applications and is a multi-year recruitment platform.