Precision Drilling

Toughnecks Recruitment Brand
Awards: CPRS and IABC

Problem

Differentiate Precision Drilling roughnecks as a new breed of driller to turn a poor reputation into something more powerful for the company and the drilling industry at large. Drive recruitment of 2,500 people in 2 months.

Responsibilities

• Project management
• Creative direction
• Design
• Implementation for web, advertising and outdoor media

Results

The Toughnecks program successfully generated over 4,300 applications and is a multi-year recruitment platform.