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Precision Drilling
Toughnecks Recruitment Brand
Awards: CPRS and IABC
Problem
Differentiate Precision Drilling roughnecks as a new breed of driller to turn a poor reputation into something more powerful for the company and the drilling industry at large. Drive recruitment of 2,500 people in 2 months.
Responsibilities
- Project management
- Creative direction
- Design
- Implementation for web, advertising and outdoor media
Results
The Toughnecks program successfully generated over 4,300 applications and is a multi-year recruitment platform.