Precision Drilling

Toughnecks Recruitment Brand
Awards: CPRS and IABC


Differentiate Precision Drilling roughnecks as a new breed of driller to turn a poor reputation into something more powerful for the company and the drilling industry at large. Drive recruitment of 2,500 people in 2 months.


  • Project management
  • Creative direction
  • Design
  • Implementation for web, advertising and outdoor media


The Toughnecks program successfully generated over 4,300 applications and is a multi-year recruitment platform.