University of Calgary
Dinos Rebrand
Awards: Case District 8 Annual Awards
Problem
The Dinos visual identity was badly out of date and required a complete rethink for hockey, basketball and 15 UofC sports teams to increase competitive perception and overall fan and athlete appeal.
Responsibilities
- Project management
- Creative direction
- Discovery/team, public and leadership
- Illustration and design
- Directed Nike on all uniform designs