Bow Valley College

Light Rail Transit (LRT) Platform Takeover

• Transit shelters
• Ticket kiosks
• Platform decals
• Advertising
• Social media content creation

In this campaign with Calgary agency V Strategies, we focused on prospective students and the things that may be holding them back in changing toward a better future. The campaign messaging and creative direction presents more conceptual than literal associatons of change and its relationship to BVC. The working concept was that Bow Valley College enables incredible transformations in students and an awakening of their potential. The experiential takeover was intended to make BVC inescapable and to push their presence into the street immediately outside of the college.

This campaign was also a bridge to the community during their rebranding project so as not to interfere with the repositioning of the college.